マーケティング管理におけるイノベーションと創造性：研究ハンドブック
Research Handbook of Innovation and Creativity for Marketing Management
Research Handbooks in Business and Management series
Shiu, Eric (EDT)
- 出版社：Edward Elgar Publishing Ltd
- 出版年月：2017年 04月
- ISBN：9780857937940
- 装丁：HRD
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装丁について
- 言語：ENG
- 巻数・ページ数：264 p.
- 分類： マーケティング
- DDC分類：658.8
- 内容紹介：
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New in paperback. Hardcover was published in 2017. Standout topics discussed in this Handbook include product and service innovation, organizing for innovation, co-innovation, and the impacts of culture on innovation as well as the impacts of personality, the impacts of zen, and the applications of creativity in management and marketing.