Electronic Word of Mouth (eWOM) in the Marketing Context
A State of the Art Analysis and Future Directions
SpringerBriefs in Business
Ismagilova, Elvira
Dwivedi, Yogesh K.
Slade, Emma
- 出版社：Springer, Berlin; Springer International Publishing
- 出版年月：2017年 00月
- ISBN：9783319524580
- 装丁：PAP
-
装丁について
- 言語：ENG
- 版次：1st ed. 2017. 2017. xvi