原書：2016年・丸善プラネットTetsu Natsume of Sony Computer Science Labs (Sony CSL, founded by co-author Mario Tokoro) has been pioneering technology promotion for a decade. As he seeks marketplace opportunities for ground-breaking research, he plays the role of a Technology Producer - a role that will be increasingly important as organizations seek optimally efficient and effective applications of basic research. This book is an eye-opening primer for anyone interested in realising and optimising the commercial value of basic research.