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The Routledge Companion to Consumer Behavior
Routledge Companions in Marketing, Advertising and Communication
Solomon, Michael R. (EDT)
Lowrey, Tina M. (EDT)
- 出版社：Routledge
- 出版年月：2017年 09月
- ISBN：9781138695160
- 装丁：HRD
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装丁について
- 言語：ENG
- 巻数・ページ数：536 p.
- 分類： マーケティング
- DDC分類：658.8342
- 内容紹介：
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New in paperback. Hardcover was published in 2017. Examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, concluding with practitioner perspectives on the challenges and opportunities that come with understanding customers.