This book shows how the Beatles' 1966 tour contributed to the construction of a new Japanese national identity, demonstrated the possibilities of Japan as a potential new kind of market to UK and US producers, and forged for Japan increasing transnational cultural links. It describes both the euphoria and the adverse reactions to the tour, and outlines the Beatles' subsequent contacts with Japan, including John Lennon's marriage to and artistic partnership with Yoko Ono, and Paul McCartney's warmly-received later tours.