Back to the Future: Using Marketing Basics to Provide Customer Value
Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Herausgegeben von Krey, Nina
Rossi, Patricia
- 出版社：Springer, Berlin; Springer International Publishing
- 出版年月：2017年 00月
- ISBN：9783319660226
- 装丁：HRD
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装丁について
- 版次：1st ed. 2018. 2017. xl