Entry-level introduction to using cognitive grammar for stylistic analysis, outlining key principles and providing clear examples of application and ideas for activities and further reading for students. "This is a hugely empowering and enabling book. Cognitive Grammar is the latest exciting tool for stylistic exploration; Giovanelli and Harrison make it usable for a rich range of texts from literary works to politics, new and advertising. This book shows how a new way of thinking about language can seem the most natural way of analysins texts." - Peter Stockwell.