- 出版社:Routledge
- 出版年月:2024年 03月
- ISBN:9781138735682
- 装丁:HRD
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装丁について
- 言語:ENG
- 版次:3RD
- 巻数・ページ数:518 p.
- 分類: 国際・異文化経営
- DDC分類:338.88
- 内容紹介:
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This updated edition covers the core international business topics and themes, including multinationals, internationalisation, and international market entry, as well as a new focus on risk, business models, and hyperglobalisation.