サービス・ドミナント・ロジック(SDL)ハンドブック
The SAGE Handbook of Service-Dominant Logic
Vargo, Stephen L. (EDT)
Lusch, Robert F. (EDT)
- 出版社:Sage Publications Ltd
- 出版年月:2018年 11月
- ISBN:9781526402837
- 装丁:HRD
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装丁について
- 言語:ENG
- 巻数・ページ数:800 p.
- 分類: マーケティング
- DDC分類:658.8001
- 内容紹介:
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The handbook is divided into the following ten parts - Part 1: Introduction and Background / Part 2: Value Cocreation / Part 3: Actors and Practices / Part 4: Resource Integration / Part 5: Service Exchange / Part 6: Institutions and Institutional Arrangements / Part 7: Service Ecosystems / Part 8: Service Innovation / Part 9: Midrange Theory / Part 10: Selected Applications / Part 11: Retrospective, Reflective and Prospective Thinking.