スポーツ・マーケティング（第２版）
Sports Marketing
International Student Edition
Fetchko, Michael
Roy, Donald P.
Clow, Kenneth E.
- 出版社：Routledge
- 出版年月：2018年 09月
- ISBN：9781138300910
- 装丁：PAP
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装丁について
- 言語：ENG
- 版次：2ND
- 巻数・ページ数：420 p.
- 分類： マーケティング
- DDC分類：796.0688
- 内容紹介：
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The book combines scholarly theory with the perspectives of those who have been involved actively in the sports business. A wide range of examples from all levels of sports from around the world, as well as insider expert insights help tie what they learn strongly to practice, and assures them that the theory is relevant.