エンターテイメント科学：娯楽・文化産業のためのデータ解析と実践理論
Entertainment Science
Data Analytics and Practical Theory for Movies, Games, Books, and Music
Hennig-Thurau, Thorsten
Houston, Mark B
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Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed.