小売業研究ハンドブック
Handbook of Research on Retailing
Research Handbooks in Business and Management series
Gielens, Katrijn (EDT)
Gijsbrechts, Els (EDT)
- 出版社:Edward Elgar Publishing Ltd
- 出版年月:2018年 08月
- ISBN:9781786430274
- 装丁:HRD
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装丁について
- 言語:ENG
- 巻数・ページ数:480 p.
- 分類: その他の産業
- DDC分類:658.87
- 内容紹介:
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Topics covered include - Retailing and Consumer Demand for Convenience; Brands and Retailers under Attack from Hard Discounters; Emerging Retailer Pricing Trends and Practices; Price Image in Retail Management; Managing Product Returns in Retailing; In-store Marketing; Shelf Layout and Consumer Preferences; Social Media and Retailing; Customer Loyalty and Reward Programs in Retail in the Digital Age; Retail Store Format Decisions; Retail Entry and Exit; Retail Productivity; etc.