グローバル・スポーツ・ビジネス
Global Sport Business
Managing Resources and Opportunities
World Association for Sport Management Series
Pitts, Brenda G. (EDT)
Zhang, James J. (EDT)
- 出版社:Routledge
- 出版年月:2019年 03月
- ISBN:9780367132880
- 装丁:HRD
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装丁について
- 言語:ENG
- 巻数・ページ数:316 p.
- 分類: その他の産業
- DDC分類:338.47796
- 内容紹介:
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Commissioned by the World Association for Sport Management (WASM) and featuring global perspectives, the book presents cases as diverse as customer demand in the NBA, sport and physical activity human resources in Spain and stakeholder relationships in Chinese football.