- 出版社：Cambridge University Press
- 出版年月：2019年 03月
- ISBN：9781107666979
- 装丁：PAP
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装丁について
- 言語：ENG
- 巻数・ページ数：211 p.
- 分類： 語用論・談話分析
- DDC分類：306.44
- 内容紹介：
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New in paperback. Hardcover was published in 2015. This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves.