Back to the Future: Using Marketing Basics to Provide Customer Value
Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Krey, Nina (EDT)
Rossi, Patricia (EDT)
- 出版社：Springer International Publishing Ag
- 出版年月：2018年 09月
- ISBN：9783319881560
- 装丁：PAP
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装丁について
- 言語：ENG
- 巻数・ページ数：816 p.
- DDC分類：658.4038