アジアパシフィックの現代国際ビジネス
Contemporary International Business in the Asia-Pacific Region
Verbeke, Alain
Roberts, Robin E.
Delaney, Deborah
- 出版社：Cambridge University Press
- 出版年月：2019年 04月
- ISBN：9781108620680
- 言語：ENG
- 巻数・ページ数：526 p.
- 分類： 国際・異文化経営
- DDC分類：337.5
- 内容紹介：
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With an emphasis on 'doing business in Asia', this text introduces core business concepts and covers a range of key areas, including trade and economic development, dimensions of culture, business planning and strategy development, research and marketing, and employee development in cross-cultural contexts.