観光目的地管理：手法、商品と事例研究
Tourist Destination Management
Instruments, Products, and Case Studies
Tourism, Hospitality and Event Management
Kozak, Nazmi (EDT)
Kozak, Metin (EDT)
- 内容紹介：
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Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond.