久野愛(京都大学)著/味覚の視覚化:ビジネスが変える食品の色
Visualizing Taste
How Business Changed the Look of What You Eat
Harvard Studies in Business History
Hisano, Ai
- 出版社:Harvard University Press
- 出版年月:2019年 11月
- ISBN:9780674983892
- 装丁:HRD
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装丁について
- 言語:ENG
- 巻数・ページ数:336 p.
- 分類: 世界文化史 , 経済・経営・労働 , 経営史・各国経営事情
- DDC分類:664.062
- 内容紹介:
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Ai Hisano exposes how corporations, the American government, and consumers manipulated the colors of what we eat and even the colors of what we consider "natural", "fresh", and "wholesome" over the course of more than a century.