- 出版社:Routledge
- 出版年月:2020年 09月
- ISBN:9780367641085
- 装丁:HRD
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装丁について
- 言語:ENG
- 巻数・ページ数:336 p.
- DDC分類:659.2
- 内容紹介:
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This complete introduction to the fundamentals of communication and public relations presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communications.