The Imagination Machine
How to Spark New Ideas and Create Your Company's Future
Reeves, Martin
Fuller, Jack
- 出版社：Harvard Business Review Press
- 出版年月：2021年 06月
- ISBN：9781647820862
- 装丁：PAP
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装丁について
- 言語：ENG
- 巻数・ページ数：224 p.
- 分類： 企業理論
- DDC分類：153.35
- 内容紹介：
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Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, the authors provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life.