子どもの玩具のマーケティング：子どもの消費文化への批判的視座
The Marketing of Children's Toys
Critical Perspectives on Children's Consumer Culture
Hains, Rebecca C. (EDT)
Jennings, Nancy A. (EDT)
- 出版社：Palgrave Macmillan
- 出版年月：2021年 05月
- ISBN：9783030628802
- 装丁：HRD
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装丁について
- 巻数・ページ数：304 p.
- 内容紹介：
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Topics include marketing undertaken by specific children's toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos.