Scaling Innovation
How Smart Companies Architect Profitable Growth
Ramanujam, Madhavan
Hartman, Eddie
- 出版社:Wiley
- 出版年月:2025年 07月
- ISBN:9781119633068
- 装丁:HRD
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装丁について
- 言語:ENG
- 巻数・ページ数:308 p.
- 分類: 経営理論・経営戦略
- DDC分類:658.4012
- 内容紹介:
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Drawing from their experience advising over 400 companies - including 50+ unicorns - the authors dissect both legendary successes and costly failures. Packed with real-world case studies, hard-hitting insights, and nine breakthrough strategies, Scaling Innovation reveals how founders, executives, and investors need to navigate the critical transition from product-market fit to building an enduring, high-value business.