日本の食のブランド化：「名物」から「和食」まで
Branding Japanese Food
From Meibutsu to Washoku
Food in Asia and the Pacific
Cwiertka, Katarzyna J.
Miho, Yasuhara
Yano, Christine R. (EDT)
- 出版社：University of Hawai'I Press
- 出版年月：2021年 01月
- ISBN：9780824889722
- 装丁：PAP
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装丁について
- 言語：ENG
- 巻数・ページ数：202 p.
- DDC分類：394.120952
- 内容紹介：
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New in paperback. Hardcover was published in 2020. This is the first book in English on the use of food for the purpose of place branding in Japan. The authors challenge the very definition of washoku as it was presented in the UNESCO nomination, and expose the multitude of contradictions and falsehoods used in the promotion of Japanese cuisine as part of the nation-branding agenda.