地域ブランドの内幕：ガイドブック
An Insider's Guide to Place Branding
Shaping the Identity and Reputation of Cities, Regions and Countries
Management for Professionals
Kaefer, Florian
- 内容紹介：
-
This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations.