広告・宣伝入門
Introduction to Advertising
Understanding and Managing the Advertising Process
Mogaji, Emmanuel
- 出版社：Routledge
- 出版年月：2021年 05月
- ISBN：9780367442781
- 装丁：HRD
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装丁について
- 言語：ENG
- 巻数・ページ数：308 p.
- 分類： 宣伝・ＰＲ
- DDC分類：659.2
- 内容紹介：
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International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector.