清水聰（著）／日本発の新たな消費者行動理論
New Consumer Behavior Theories from Japan
Advances in Japanese Business and Economics
Shimizu, Akira
- 出版社：Springer
- 出版年月：2021年 05月
- ISBN：9789811611261
- 装丁：HRD
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装丁について
- 言語：ENG
- 巻数・ページ数：212 p.
- 分類： マーケティング
- DDC分類：658
- 内容紹介：
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New in softcover. Hardcover was published in 2021. This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. It gathers data about leading-edge consumers, analyzes these data, then proposes a new type of CDM called "circulation marketing". Following this model, not only the previous types of CDM, but also the new kind of CDM, including share behavior of leading-edge consumers, is explained.