国際ビジネス戦略（第３版）
International Business Strategy
Rethinking the Foundations of Global Corporate Success
Verbeke, Alain
Lee, I. H. Ian
- 出版社：Cambridge University Press
- 出版年月：2021年 09月
- ISBN：9781108488037
- 装丁：HRD
-
装丁について
- 言語：ENG
- 版次：3RD
- 巻数・ページ数：675 p.
- 分類： 国際・異文化経営
- DDC分類：658.049
- 内容紹介：
-
Now in its third edition, this core textbook combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). It offers commentaries on 74 key articles from leading management reviews and develops a comprehensive conceptual model to support student learning with a practical perspective.