- 出版社:Oxford University Press
- 出版年月:2022年 03月
- ISBN:9780192893468
- 装丁:PAP
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装丁について
- 言語:ENG
- 版次:6TH
- 巻数・ページ数:784 p.
- 分類: マーケティング
- DDC分類:658.8
- 内容紹介:
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With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, this book provides the skills vital for successful engagement with marketing across all areas of society.