オックスフォード版 高級品ビジネス・ハンドブック
The Oxford Handbook of Luxury Business
Oxford Handbooks
Donzé, Pierre-Yves (EDT)
Pouillard, Véronique (EDT)
Roberts, Joanne (EDT)
- 出版社:Oxford University Press Inc
- 出版年月:2022年 04月
- ISBN:9780190932220
- 装丁:HRD
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装丁について
- 言語:ENG
- 巻数・ページ数:656 p.
- 分類: その他の産業
- DDC分類:338.47
- 内容紹介:
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This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. Editor Pierre-Yves Donze is Professor of Business History at Osaka University, Japan.