ラウトレッジ版 現代ブランド管理必携
The Routledge Companion to Contemporary Brand Management
Routledge Companions in Marketing, Advertising and Communication
Dall'Olmo Riley, Francesca (EDT)
Singh, Jaywant (EDT)
Blankson, Charles (EDT)
- 出版社：Routledge
- 出版年月：2021年 12月
- ISBN：9781032242392
- 装丁：PAP
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装丁について
- 言語：ENG
- 巻数・ページ数：616 p.
- 分類： マーケティング
- DDC分類：658.8
- 内容紹介：
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New in paperback. Hardcover was published in 2016. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges.