ラウトレッジ版 消費者行動分析必携
The Routledge Companion to Consumer Behavior Analysis
Routledge Companions in Marketing, Advertising and Communication
Foxall, Gordon (EDT)
- 出版社：Routledge
- 出版年月：2021年 12月
- ISBN：9781032242460
- 装丁：PAP
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装丁について
- 言語：ENG
- 巻数・ページ数：470 p.
- DDC分類：658.8342
- 内容紹介：
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New in paperback. Hardcover was published in 2015. Provides a unique combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy.