P.コトラー(共)著/ソーシャル・マーケティング成功事例100
Success in Social Marketing
100 Case Studies From Around the Globe
Lee, Nancy R.
Kotler, Philip
- 出版社:Routledge
- 出版年月:2022年 07月
- ISBN:9781032223278
- 装丁:HRD
-
装丁について
- 言語:ENG
- 巻数・ページ数:392 p.
- 分類: マーケティング
- DDC分類:658.8
- 内容紹介:
-
Issues addressed include public health (opioid use, mental health, COVID-19) , injury prevention (gun violence, youth suicide, texting while driving), environmental protection (wildfires, bicycle transportation in urban areas, food waste), community engagement (homelessness, racially motivated violence, voting) financial wellbeing (microfinance, savings, employment), and educational achievement (early childhood education, college applications, female participation in STEM programs), to name but a few.