値上げのセールス術:企業間取引で顧客を失わずに値上げするための究極の現場ガイド
Selling the Price Increase
The Ultimate B2B Field Guide for Raising Prices Without Losing Customers
Jeb Blount
Blount, Jeb
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From crafting effective price increase messages to protecting hard-won relationships, handling common objections, and making the case for the value you deliver, this comprehensive guide walks you through each step of the price increase sales process.