ラウトレッジ版 デジタル消費ハンドブック(第2版)
The Routledge Handbook of Digital Consumption
Routledge International Handbooks
Llamas, Rosa (EDT)
Belk, Russell (EDT)
- 出版社:Routledge
- 出版年月:2022年 09月
- ISBN:9781032329598
- 装丁:HRD
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装丁について
- 言語:ENG
- 版次:2ND
- 巻数・ページ数:556 p.
- 分類: マーケティング
- DDC分類:658.8342
- 内容紹介:
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New in paperback. Hardcover was published in 2022. Fully revised and updated, this new edition explores developments such as consumer data collection techniques, peer-to-peer payment systems, augmented reality, and AI-enhanced consumer well-being, as well as digital transgression, secrecy, crypto-currencies, NFTs, and cultural concerns such as the spread of conspiracy theories and fake news.