- 出版社：Wiley
- 出版年月：2024年 01月
- ISBN：9781119802860
- 装丁：PAP
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装丁について
- 言語：ENG
- 版次：12TH
- 巻数・ページ数：480 p.
- 分類： マーケティング
- DDC分類：658.8
- 内容紹介：
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Extensively revised and updated, the twelfth edition of Strategic Market Management offers newly written chapters focused on growth and branding that reflect cutting-edge frameworks based on the most recent research and the authors' experiences with leading companies.