ツーリズム・ホスピタリティ産業の未来のためのＺ世代マーケティングと経営
Generation Z Marketing and Management in Tourism and Hospitality
The Future of the Industry
Stylos, Nikolaos (EDT)
Rahimi, Roya (EDT)
Okumus, Bendegul (EDT)
- 出版社：Palgrave Macmillan
- 出版年月：2022年 05月
- ISBN：9783030706975
- 装丁：PAP
-
装丁について
- 巻数・ページ数：332 p.
- 分類： ホスピタリティ・ツーリズム
- 内容紹介：
-
New in softcover. Hardcover was published in 2021. This book offers a collection of selected topics aiming at better understanding how Gen Zers shape as tourists and lead as managers the global tourism sector of our times.