You cannot understand the historic events of 2022 without understanding Zelensky. But the Zelensky effect is less about the man himself than about the civic nation he embodies: what makes Zelensky most extraordinary in war is his very ordinariness as a Ukrainian. The Zelensky Effect explains this paradox, exploring Ukraine's national history to show how its now-iconic president reflects the hopes and frustrations of the country's first 'independence generation'.