This new edition features two new chapters: one covering theory, and one on Theoretical Sampling. Several chapters have also undergone updates: Chapter 5 includes a wider range of perspectives including feminist and post-colonial perspectives, Chapter 9 features new, contemporary examples on how to write up your study, and Chapters 2 and 10 include new developments in the field of Grounded Theory. Supported by videos from the author sharing expert advice, this book helps you build the confidence to explore and successfully complete your own grounded theory research.