ラウトレッジ版 サービス研究ハンドブック
The Routledge Handbook of Service Research Insights and Ideas
Bridges, Eileen (EDT)
Fowler, Kendra (EDT)
- 出版社:Routledge
- 出版年月:2022年 08月
- ISBN:9781032400235
- 装丁:PAP
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装丁について
- 言語:ENG
- 巻数・ページ数:540 p.
- 分類: マーケティング
- DDC分類:658
- 内容紹介:
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New in paperback. Hardcover was published in 2020. Original chapters from the world's leading specialists in the discipline explore foundations and innovations in services, highlighting important issues relating to service providers, customers, and service design. The volume goes beyond previous publications by drawing together material from different functional areas, including marketing, human resource management, and service process design and operations.