ブランドと消費者：研究見取図
Brands and Consumers
A Research Overview
State of the Art in Business Research
Singh, Jaywant
Crisafulli, Benedetta
- 出版社：Routledge
- 出版年月：2022年 12月
- ISBN：9781138326897
- 装丁：HRD
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装丁について
- 言語：ENG
- 巻数・ページ数：122 p.
- 分類： マーケティング
- DDC分類：658.827
- 内容紹介：
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Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice.