ブランドの悲劇と教訓
Finding Wisdom In Brand Tragedies: Managing Threats To Brand Equity
World Scientific Book Series In Marketing
Thomas, Robert J
- 出版社：World Scientific Publishing Co Pte Ltd
- 出版年月：2023年 05月
- ISBN：9789811268175
- 装丁：HRD
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装丁について
- 言語：ENG
- 巻数・ページ数：188 p.
- 分類： マーケティング
- DDC分類：658.827
- 内容紹介：
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There are few serious studies of more than one major brand that encounters tragic experiences and outcomes - a main feature of this book is the consideration of several brands and systematically analyzes some of the root causes of failure.