ラウトレッジ版 市場調査必携
The Routledge Companion to Marketing Research
Routledge Companions in Marketing, Advertising and Communication
Wright, Len Tiu (EDT)
Moutinho, Luiz (EDT)
Stone, Merlin (EDT)
- 出版社：Routledge
- 出版年月：2023年 01月
- ISBN：9780367694319
- 装丁：PAP
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装丁について
- 言語：ENG
- 巻数・ページ数：612 p.
- 分類： マーケティング
- DDC分類：658.83
- 内容紹介：
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New in paperback. Hardcover was published in 2021. This handbook covers many pioneering methods such as: Methods for the analysis of user- and customer-generated data; Big data; Neuroscientific techniques and physiological measures; Voice prints; Human-computer interaction; Emerging approaches such as shadowing, netnographies and ethnographies.