Research Methods in Luxury Management
Mastering Luxury Management
Parnwell, Michael J. G.
Meng, Kelly
- 出版社：Routledge
- 出版年月：2023年 07月
- ISBN：9781032281100
- 装丁：PAP
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装丁について
- 言語：ENG
- 巻数・ページ数：214 p.
- 分類： マーケティング
- DDC分類：658.8
- 内容紹介：
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The book explores the research process within the specific context of luxury brand management, paying particular attention to representativeness and contextualisation. Real-world examples and case studies are provided in each chapter, with some review challenges and problem-solving exercises to facilitate self-learning.