This book does for retailing what Goldratt's international bestseller The Goal did for manufacturing. Dr Goldratt deals with core problems inherent in the retail industry: The inability to forecast future demand accurately enough; A very long supply time (often much longer than anyone thinks it is); Retailers purchasing too few of some items and too many of others; The way today's approach to logistics is forcing the inventory that is in the supply chain to be unavailable where and when it is needed.