ゲームチェンジャー：ビジネス・市場・社会をつくる価格戦略
Game Changer
How Strategic Pricing Shapes Businesses, Markets, and Society
Izaret, Jean-Manuel
Sinha, Anarb
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The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders from BCG are introducing fresh perspectives on pricing that take you far beyond the realm of mind-numbing numbers.