大学・国立・公共図書館のマーケティング
The Marketing of Academic, National and Public Libraries Worldwide
Marketing, Branding, Community Engagement
Baker, David
Lo, Patrick
- 出版社：Chandos Publishing (Oxford) Ltd
- 出版年月：2023年 10月
- ISBN：9780443134357
- 装丁：PAP
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装丁について
- 言語：ENG
- 巻数・ページ数：786 p.
- 分類： 図書館学・情報科学
- DDC分類：021.7
- 内容紹介：
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This book enables readers to learn about the most up-to-date trends, as well as hands-on practices and marketing tactics taken directly from 48 highly seasoned marketing and community engagement librarians around the world, namely in Africa, Australia, Canada, Croatia, Germany, Hong Kong, Latvia and Qatar.