マーケティングは地球を救うか？：持続可能なマーケティング、１０１の実践的手法
Can Marketing Save the Planet?
101 Practical Ways to Use Sustainable Marketing as a Force for Good
Carvill, Michelle
Butler, Gemma
- 出版社：Bloomsbury Business
- 出版年月：2024年 01月
- ISBN：9781399411257
- 装丁：HRD
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装丁について
- 言語：ENG
- 巻数・ページ数：288 p.
- 分類： マーケティング
- DDC分類：658.802
- 内容紹介：
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From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact.