- 出版社:Routledge
- 出版年月:2023年 11月
- ISBN:9781032388342
- 装丁:PAP
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装丁について
- 言語:ENG
- 版次:2ND
- 巻数・ページ数:214 p.
- 分類: マーケティング
- DDC分類:658.8342
- 内容紹介:
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The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.