コミュニケーション・デザインとブランディング
Communication Design and Branding
A Multidisciplinary Approach
Springer Series in Design and Innovation 32
Martins, Nuno
Raposo, Daniel
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Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design.