ラウトレッジ版 戦略的マーケティング必携
The Routledge Companion to Strategic Marketing
Routledge Companions in Marketing, Advertising and Communication
Schlegelmilch, Bodo B. (EDT)
Winer, Russell S. (EDT)
- 出版社：Routledge
- 出版年月：2023年 09月
- ISBN：9781138489097
- 装丁：PAP
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装丁について
- 言語：ENG
- 巻数・ページ数：480 p.
- 分類： マーケティング
- DDC分類：658.802
- 内容紹介：
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New in paperback. Hardcover was published in 2020. The topics addressed range from economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy.